E Commerce

E commerce is basically business transactions done online which features the system where buyer, vendor and host’s computers are linked. These transactions done electronically mostly involve the transfer of rights for certain services or goods. Common e commerce examples are sites such as Travelocity.com, hotels.com and Amazon.com. This can be branched into E-tailing which is also known as virtual storefronts on sites with catalogs which are sometimes collected to what is known as virtual mall. It includes usage of demographic data and Electronic Data Interchange where data is exchanged between businesses by fax, email and other electronic sources to reach prospective customers. It is also a B2B, a business to business selling and buying.

To make a business go online, there are a few things to keep mind. Having a privacy policy is crucial. This is the only way to build trust with customers. They need to know that the information about them that they give you is not passed onto them. The next step is to ensure that all the transactions done online are secure. Secure Socket Layer or SSL protects sensitive information like credit card details during transactions. This can cost up to $350 a year though some web hosts share their SSLs. Shopping carts and accepting online payments is also necessary. Once all the basics are dealt with, it is important to advertise. Do this by search engine placement and online ads. The final step is to retain customers which is done by adding fresh content and always offering attractive offers.